Workshops

Content marketing
for high-tech products

How do you convince a customer?
This age-old question has been asked anew in pandemic times. What do you do when face-to-face trade shows, or even customer visits, are not possible?
Good content marketing is one answer. Good texts are attractive and effective.
Content marketing provides the methods to capture the attention of customers even in times of advertising fatigue.

THOSS Media has been providing research institutes and high-tech companies with high-quality, successful texts (or copy, as the Americans say) for years.
In 2019, for example, press releases for one client appeared in 70 different media.

Managing director Dr. Andreas Thoß shares his experience from the business in workshops, for example in November at the spectaris industry association.

In the workshop, the concept of content marketing is explained specifically with reference to high-tech products. Essential techniques for creating good content are demonstrated by example. Exercises for the participants are an integral part and are always praised. Following the success of the workshops in previous years, the material is continuously revised and supplemented.

What can you expect?
The workshop is aimed at practitioners from small and medium-sized companies who create or commission texts themselves in the marketing and PR sector. The focus is on the efficient use of limited resources. How can texts be created to fit precisely and how can we ensure that the texts reach the target group efficiently? How can wastage be minimized as early as the concept phase? The examples come from the fields of medical technology and photonics. Practical exercises and direct discussion of participant experiences are an integral part of the workshop.